Traditional Agency vs Clinic Sprint

We believe clinics shouldn’t need to rely on marketing agencies indefinitely.

Clinic Sprint helps physiotherapy clinics build profitable marketing channels through SEO and AEO. Our short-term, focused engagements help clinics get found across Google and AI search without the cost and commitment of long-term agency retainers.

Adjust the calculator below to reflect your clinic, the agency costs you’re comparing, and the Clinic Sprint services you need. Compare service fees, total marketing investment, and how many new patients it would take to recover those costs.

Your clinic

$
$
%

Traditional agency

$
months
Agency fees vary by provider and services included. Adjust these figures to reflect the option you’re comparing.

Clinic Sprint

Assess A one-week strategy engagement that identifies your clinic’s highest-priority marketing opportunities and creates a clear implementation roadmap. Required · $2,000
1
$2,000
Activate A four-week website, SEO, and AEO engagement that improves how your clinic is found online. Each Sprint includes five core pages. $2,000 per Sprint
$2,000
Elevate A four-week Google Ads engagement focused on generating new patient bookings at a profitable acquisition cost. $2,000
$0
Ongoing paid search Ongoing Google Ads management and optimization after your initial Elevate Sprint, priced at $1,000 per month, per location. $1,000/month/location
1 location × 0 months $0
Clinic Sprint service fees $4,000

Google Ads (optional)

$
Advertising spend is separate from service fees and paid directly to Google. The agency budget applies across its contract period. For Clinic Sprint, it applies during Elevate and any selected ongoing months. Enter the total monthly budget across all locations.

Service fee comparison

Compare the cost of ongoing agency services with the Clinic Sprint engagements selected.

Traditional agency $36,000 12 months of service
Clinic Sprint $4,000 Selected engagements

Difference in service fees

$32,000

With these inputs, the traditional agency costs $32,000 more in service fees.

These options differ in scope and duration. Traditional agency costs reflect ongoing services over the selected contract period. Clinic Sprint costs reflect the specific engagements selected.

Total marketing investment

Agency Clinic Sprint
Service fees $36,000 $4,000
Google Ads $0 $0
Total $36,000 $4,000

Patient economics

Estimated revenue per new patient $675 Based on your assessment and follow-up fees
Estimated contribution per new patient $270 Based on a 40% contribution margin

Patients needed to recover investment

Traditional agency 134 new patients
Clinic Sprint 15 new patients

Based on estimated contribution per patient and total marketing investment. These figures show the number of patients needed to recover costs, not the number either option is expected to generate.

Sometimes an ongoing agency is the right choice.

If your clinic needs a fully outsourced marketing team managing multiple channels every month, a traditional retainer may make sense. Clinic Sprint is designed for clinics that want focused strategy and execution without becoming dependent on an agency long-term.

Ready to get started?

Start with Assess. We'll identify your clinic's highest-priority marketing opportunities and create an implementation roadmap.

Get started with Assess

All amounts are in Canadian dollars. Estimates are illustrative only. Revenue, contribution margins, treatment frequency, advertising spend, and marketing results vary by clinic. Estimated contribution per patient is not net profit. The calculator compares financial commitments, not equivalent deliverables or expected marketing performance. Advertising spend is paid directly to Google. Promotional discounts are not included.