Traditional Agency vs Clinic Sprint

We believe clinics shouldn’t need to rely on marketing agencies indefinitely.

Clinic Sprint helps physiotherapy clinics build profitable marketing channels through SEO and AEO. Our short-term, focused engagements help clinics get found across Google and AI search without the cost and commitment of long-term agency retainers.


Adjust the calculator below to reflect your clinic, the agency costs you’re comparing, and the Clinic Sprint services you need. See how many new patients it would take to recover your marketing investment with each option.

Your clinic

$
$
%

Traditional agency

$
months
$
Used for both options when paid search is included. Advertising spend is paid directly to Google.

Clinic Sprint

Assess A one-week strategy engagement that identifies your clinic’s highest-priority marketing opportunities and creates a clear implementation roadmap. Required · $2,000
1
$2,000
Activate A four-week website, SEO, and AEO engagement that improves how your clinic is found online. Each Sprint includes five core pages. $4,000 per Sprint
$4,000
Elevate A four-week Google Ads engagement focused on generating new patient bookings at a profitable acquisition cost. $3,000
$0
Ongoing paid search Ongoing Google Ads management and optimization after your initial Elevate Sprint, priced at $1,500 per month, per location. $1,500/month/location
1 location × 0 months $0
Clinic Sprint service fees $6,000
Estimated revenue per new patient $675 Based on your assessment and follow-up fees
Estimated gross profit per new patient $270 Based on a 40% estimated gross profit margin
Traditional agency
Total marketing investment $60,000
Service fees $36,000
Google Ads $24,000
223 new patients to recover marketing investment
Clinic Sprint
Total marketing investment $6,000
Service fees $6,000
Google Ads $0
23 new patients to recover marketing investment

Difference in service fees

$30,000

At an estimated gross profit of $270 per new patient, the traditional agency would need to generate approximately 112 additional patients just to recover the $30,000 difference in service fees.

Sometimes an ongoing agency is the right choice.

If your clinic needs a fully outsourced marketing team managing multiple channels every month, a traditional retainer may make sense. Clinic Sprint is designed for clinics that want focused strategy and execution without becoming dependent on an agency long-term.

Estimates are illustrative only. Revenue, gross profit margins, treatment frequency, advertising spend, and marketing results vary by clinic. Estimated gross profit per patient does not represent your clinic’s net profit. Advertising spend is paid directly to Google.